Google is calling the next version of its mobile operating system Android KitKat.Original speculation was that the new Google Android operating system was to be called Key Lime Pie, Google have now announced that the new version 4.4 operating system will be called Android KitKat, yes as in Nestle chocolate bar KitKat.
Seen as a marketing coup for the Swiss food and beverage maker, Nestle plans to sell more than 50 million chocolate bars featuring the Android mascot.
"This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships has said, the idea was to do something "fun and unexpected".
Allyson Stewart-Allen, a director for International Marketing Partners has said the Android-KitKat brand marriage is a creative and possibly clever idea.
Many consumers, in markets around the world, know what a KitKat bar is and generally will have positive associations with that name.
The risk however is that should one of these two brands have a recall or scandal, it will taint the other.
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